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Amazon Fire TV Stick Launched at Rs. 3,999

Amazon has finally launched the Amazon Fire TV Stick – its rival to the Google Chromecast – in India priced at Rs. 3,999, making it easier for you to watch Amazon Prime Video content on your TV. If you buy the Amazon Fire TV Stick via Amazon.in – it will also be available via physical retailers such as Croma and Reliance Digital starting Thursday – it will ship with your Amazon credentials configured, and you will net you Rs. 499 cashback via Amazon Pay.

To entice you into buying the Fire TV Stick, Amazon has several limited period offers at launch. Every Amazon Fire TV Stick buyer will get 100GB of free data on Airtel broadband and 4G Wi-Fi connection for a period of three months, and 240GB data on You Broadband connection for the same period. There’s also a three-month free premium subscription for Eros Now, six months of ad-free streaming on Gaana, and a month of ad-free streaming on Voot.

Amazon Fire TV Stick vs Google Chromecast

Like Google’s Chromecast, the Amazon Fire TV Stick plugs in directly into your TV’s HDMI port, though it works a bit differently. Instead of using your phone to cast, the Amazon Fire TV Stick will ship with a voice remote that you can use to navigate the interface, or search by speaking to it. At the launch event, Amazon said that voice search will also pick up names of Hindi titles, though we’ll only know how well once we’ve spent some with it. The Amazon Fire TV Stick does not come with Alexa, Amazon’s digital assistant that’s available in the latest variant of the device available in the US.

Also like Google Chromecast, the Amazon Fire TV Stick can be used to stream videos from a wide variety of sources like YouTube, Netflix, Hotstar, and of course Amazon’s own Prime Video service, which, incidentally, is not supported on Google Chromecast. You can use AirPlay to stream Prime Videos from your iOS device to an Apple TV, but if you only have a Google Chromecast and really want to watch Amazon Prime Video content on the big screen, you might want to consider switching to the Amazon Fire TV Stick.

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