In three of the National Democratic Alliance government, Prime Minister Narendra Modi has become the top followed leader on Facebook globally.
According to data shared exclusively by the social networking giant with ET, Modi’s Facebook Page has more followers than Donald Trump and his official page — PMO India – ranks third followed by Modi page’s personal page and the newly elected US president Trump. The data also shows that Digital India, Make in India and Swachh Bharat are the are the most engaged campaigns that have been run by the government.
“This is the new form of public governance,” said Ankhi Das, Public Policy Director, Facebook India, South & Central Asia. She added that economic themes occurring in marque projects such as Digital India or Make in India –mostly related to jobs — are getting the maximum engagement.
“He is reinforcing the importance of internet platforms as an input factor, tool for better productivity, higher output creating brand recognition, and accessing global markets,” said Das. Talking about followers Modi has on Facebook, Das said that on the day election results were announced in May 2014, Modi had 14 million fans and the number today stands at 41.9 million.
“This is the rise and rise of the Prime Minister.” Despite the fact that the government took some drastic and surprise measure over the last six months including demonitisation, Modi has added 4 million followers which means that “his approval ratings continues to be high his and it all validates what you are seeing in terms of the popularity and the (election) wins,” added Das.